TRSH 1.0
Response to a Clean City Law
In September 2011, the brazilian city’s populist right-wing mayor, Gilberto Kassab, passed the so-called Clean City laws. Fed up with the “visual pollution” caused by the city’s 8,000 billboard sites, many of them erected illegally, Kassab propose when all the all advertising boards were taking down and destroyed. it’s mostly has been done in the center and more or less rich neighborhoods, in some poor districts it’s still possible to find them. While mayor was driven by the idea of‘cleaning up’ streets from visual pollution the whole city sink in dirt and garbage.
TRSH 1.0 is a first typeface proposal. Font is based on the idea of trash that is spread out on different levels across the city, if to arrange it it’s possible to create very interesting forms and shapes. Because the amount of trash on the streets is enormous, it’s possible to make cardboard structures from it. It's a fact that 90% of the city's population are very poor and can’t afford to buy extra materials, it can be their way and a solution to speak up their minds and bring attention of rich people, as they travel by helicopter across the city.